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Reporting · BLUEPRINT

Weekly ecommerce and marketing decision brief

Turn approved read-only business data into calculated KPIs and evidence-linked discussion points.

NOT YET CONNECTED

This is a public workflow contract. Piwi will only mark it runnable after provider integration, permission review, tests, and a live verification are complete.

What it delivers

A weekly decision brief with data-quality warnings, changes, and questions to investigate.

Bring

  • Read-only data connections
  • KPI definitions
  • Time zone/currency
  • Recipients

Receive

  • Calculated KPI table
  • Source freshness checks
  • Narrative summary
  • Delivery receipt

The custom workflow

  1. 01 · prepare

    Connect read-only sources

    Use least-privilege store, analytics, ads, lifecycle, support, or CRM data connections.

  2. 02 · prepare

    Normalize the business rules

    Apply explicit date range, time zone, currency, attribution, and KPI definitions.

  3. 03 · create

    Calculate and explain

    Compute comparisons before producing an evidence-linked narrative and investigation questions.

  4. 04 · check

    Flag data risks

    Detect missing/late data, outliers, incompatible definitions, and unsupported inferences.

  5. 05 · approve

    Deliver a reviewable brief

    Send to the selected workspace and retain the source snapshot and execution receipt.

Customize before you run

KPIssource mappingdelivery cadencebusiness time zonenarrative format

Safety boundaries

  • Start with read-only data.
  • Do not recommend spend changes without attribution/freshness definitions.
  • Clearly label measured facts versus model inferences.