Reporting · BLUEPRINT
Weekly ecommerce and marketing decision brief
Turn approved read-only business data into calculated KPIs and evidence-linked discussion points.
This is a public workflow contract. Piwi will only mark it runnable after provider integration, permission review, tests, and a live verification are complete.
What it delivers
A weekly decision brief with data-quality warnings, changes, and questions to investigate.
Bring
- Read-only data connections
- KPI definitions
- Time zone/currency
- Recipients
Receive
- Calculated KPI table
- Source freshness checks
- Narrative summary
- Delivery receipt
The custom workflow
- 01 · prepare
Connect read-only sources
Use least-privilege store, analytics, ads, lifecycle, support, or CRM data connections.
- 02 · prepare
Normalize the business rules
Apply explicit date range, time zone, currency, attribution, and KPI definitions.
- 03 · create
Calculate and explain
Compute comparisons before producing an evidence-linked narrative and investigation questions.
- 04 · check
Flag data risks
Detect missing/late data, outliers, incompatible definitions, and unsupported inferences.
- 05 · approve
Deliver a reviewable brief
Send to the selected workspace and retain the source snapshot and execution receipt.
Customize before you run
Safety boundaries
- Start with read-only data.
- Do not recommend spend changes without attribution/freshness definitions.
- Clearly label measured facts versus model inferences.