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Lifecycle marketing · BLUEPRINT

Ecommerce retention campaign planner

Create consent-aware segments and campaign drafts from approved customer-event data.

NOT YET CONNECTED

This is a public workflow contract. Piwi will only mark it runnable after provider integration, permission review, tests, and a live verification are complete.

What it delivers

A campaign plan, draft content, offer checks, and a reviewable send proposal.

Bring

  • Consented customer events
  • Offer rules
  • Brand brief
  • Campaign objective

Receive

  • Deterministic segments
  • Campaign drafts
  • Frequency checks
  • Send proposal

The custom workflow

  1. 01 · prepare

    Validate consent and inputs

    Keep marketing status and merchant-defined segment rules deterministic.

  2. 02 · prepare

    Build segments

    Calculate first purchase, repeat purchase, replenishment, lapse, or VIP segments from explicit rules.

  3. 03 · create

    Create campaign variants

    Draft email/SMS content from approved products, offers, and brand rules.

  4. 04 · check

    Check delivery policy

    Validate offer dates, unsubscribe language, regional rules, and frequency caps.

  5. 05 · approve

    Create a draft campaign

    Write a draft to the ESP and require human review before scheduling/sending.

Customize before you run

Segmentsfrequency capsoffer policybrand voicesend schedule

Safety boundaries

  • Never infer consent.
  • No autonomous sends in the first version.
  • Provider recommendation and affiliate status must stay separate.